The International Festival Forum (IFF) is where the world’s leading music festivals and booking agencies meet in London at our dedicated campus.
Since launching in 2015, IFF has brought the music festival sector’s principal buyers and sellers together for 2.5 days of deal-making, networking, showcases, and conference sessions.
IFF is backed by the world’s leading international booking agencies, and by many of the top music festival associations and live music companies from around the globe.
In 2025, the invitation-only event has moved forward to late summer, when conversations about the following year’s festival line-ups are in full swing. A crowd of 1,000 delegates attended in 2024, representing tens of thousands of artists and over 750 festivals from around the globe.