What do fans want from a festival these days? And what makes the difference between ticket buyers choosing to keep couch surfing, or getting out of the house and into a field or venue?
A new generation of always-online festival goers are coming of age, but Gen Z are well documented as buying more last minute, 40% don’t drink alcohol, and according to a recent study by UTA IQ, less of them go to shows than millennials. And are festival goers still as keen to camp as they used to? Anecdotal evidence would suggest not.
So how do festivals keep up with changing demand and expectations of their audiences? From the impact of building bills and spaces that translate for social media, to ongoing shifts in lifestyle choices, fighting for attention with big summer shows and more traditional formats struggling, how do festivals keep pace and ahead?
