PANEL: Niche Work (If You Can Get It)
The explosion of European hip-hop, the unwavering popularity of metal, the standalone electronic music scene, and the proud, enduring traditions of jazz… when it comes to life outside the rock/pop bubble, it’s an expanding universe. So across promotion, marketing, audience development and business development, what lessons are there to learn?
IQ’s Jon Chapple invites a guest line-up of genre-specific festivals and specialist agents to tell tales from their respective scenes. How can both organisers and agents benefit from the growth in niche events, and what opportunities are there still to explore?
Jon Chapple, IQ Magazine (UK)
Jon Chapple is an experienced music industry journalist. He has been news editor of IQ, the leading news and content platform for the international live music business, since January 2016, and serves on agenda team for the International Live Music Conference (ILMC), the world’s leading concert business conference. In March 2019 he helped launch a new one-day event at ILMC for young professionals, Futures Forum.
Jon has moderated panel discussions for FastForward, Venues Day, Berklee College of Music and Granada Experience, and served on the judging panel for several industry awards, including Attitude is Everything’s Outstanding Attitude Awards and Hospital Club’s h.club 100 Awards.
Prior to joining IQ, he was deputy editor of pro-audio industry title PSNEurope. He has also written for the European Arena Yearbook, International Ticketing Yearbook, PSNLive, Shindig!, PopMatters and various Titan Magazines titles.
Guest Speaker Details…
Michal Kaščák, Pohoda Festival (SK)
Michal Kaščák (1972) is a promoter, musician, composer and lyricist. At the age of thirteen, he as a leader of the band Bez ladu a skladu began to give concerts mostly in underground clubs of the communist Czechoslovakia. The New York Times included the band among the artists who contributed to the fall of the Iron Curtain. After the Velvet Revolution, the band started touring Europe and it fell apart in 1997. That same year Michal started the Pohoda festival and has been acting as its director, curator, and booker. Pohoda is an art festival where alternative, indie, electronic, punk, and world music meets classical music, along with literature, dance, visual arts, film, NGO´s and theatre. The festival creates a unique space for meeting different cultures and world views; it is a celebration of freedom and tolerance. In addition to the festival, the Pohoda team organises also concerts and small festivals, such as the Doma dobre festival for people who are homeless. Pohoda festival is acitve member of Yourope and its initiatives such as Take a Stand and YES Group and won The Green Operation Award, Take a stand Award and The Award for Excellence and Passion at European Festival Awards. Derek Robertson of Drowned in Sound wrote about Pohoda: “The organization is superb. Compared to UK festivals this is Utopia. In fact, it’s one of the most well-behaved festival crowds I have ever witnessed…”.
Thomas Kreidner, Seaside Touring / Wacken Openair (DE)
After gaining experience as a promoter at Sunrise, Hamburg and in a smaller event company in Flensburg (GER) – Thomas joined the ICS Festival Service team in 2003. He started working as an agent and booker for artists like Amarth, Iced Earth, Overkill and Saxon. Besides that he was also involved in booking bands for Wacken Open Air.
5 years ago Thomas established Seaside Touring, which is a touring agency as a part of the ICS Network for Rock / Metal acts and their shows – mainly in Europe. His focus is to develop touring and live strategies for artists such as Rose Tattoo, Doro Pesch, Oomph!, Prong, Samael, The Wild!, Sacred Reich, Sibiir and Annihilator.
Michaela Maiterth , Montreux Jazz Festival (CH)
Michaela Maiterth started out as a Festival volunteer in 1976. She grew closer to the stage activities as an assistant to the festival’s production manager in the 1980s. When she was a student, she participated in a few jazz tours as a road manager. She also worked for a booking agency in Germany from 1986 to 1989, until Claude Nobs asked her to work with him on the artistic coordination of the Festival. Since 1990 she has worked full time in the organization of the Montreux Jazz Festival. Michaela Maiterth is a member of the Festival’s executive committee, and selects the programming for the Auditorium Stravinski and the Montreux Jazz Club.
Maria May, Creative Artists Agency (UK)
Maria May’s roots in dance and electronic music run deep,with over 20 years under her belt representing DJs and producers including Frankie Knuckles, Paul Oakenfold, David Morales, Xpress 2, Soulwax/2 many djs and David Guetta.
May joined CAA in 2012 to lead the high-powered Hollywood talent titan’s expansion into dance music. The veteran agent currently sits on the board of advisors of the Association For Electronic Music (AFEM), a trade body created in 2013 that reads like a roll call of the industry’s behind the-scenes heavy weights. She is also on the Advisory Committee for the Frankie Knuckles Foundation and the EMA’s (Electronic Music Awards).
May and her expanding global team have developed her division into a crucial player, with their current roster including Roisin Murphy, Black Eyed Peas, David Guetta, The Chainsmokers, Nicky Romero, Robin Schulz, Oliver Heldens, Jonas Blue, Pretty Lights, Hercules and Love Affair, Lee Burridge, Paul Kalk brenner and emerging artists like Hugel, Mashrou’ Leila, Alle Farben, Monolink and Purple Disco Machine.
Maarten van Vugt, MOJO Concerts (NL)
Maarten van Vugt is a Promoter / Booker at MOJO Concerts in the Netherlands, with a main focus on urban & pop music. He has worked with artists including Khalid, Anderson .Paak & The Free Nationals, Lizzo, Migos and many others.
He is also Talent buyer for WOO HAH! and North Sea Jazz Festival.
10:30 – 11:30
Jon Chapple, IQ Magazine (UK)