Created in Barcelona in 2001… and shared with the whole world.
Primavera Sound is one of the biggest success stories of the modern festival business.
From one site to multiple editions on three continents, the brand is known internationally for its music-first booking philosophy and commitment to diversity and libertarian values.
With 130,000 fans visiting the Barcelona site this summer alone, the story of Primavera Sound’s growth, and the challenges faced along the way, is a fascinating one.
This year’s IFF Keynote sees co-director Alfonso Lanza, head of press and institutional relations Marta Pallarès and head of booking Fra Soler sit down to discuss the history, identity and development of one of the leading lights in Europe’s festival scene.
