IFF 2021 is truly starting to take shape. Attendees are flying into London from 33 countries, with organisations representing over 200 international music festivals and hundreds of booking agents now signed up.

However, today’s major news is that two giants of the booking agency world, CAA and WME, have both signed up as partners on IFF. Both agencies are longstanding supporters of IFF, and it’s fantastic to have them on board again this year.

Both agencies will have teams of agents at IFF to meet with festivals, and they join the line up of partner agencies that already includes (in alphabetical order): 13 Artists, ATC Live, Earth Agency, ICM Partners, ITB, Paradigm Agency, Primary Talent International, UTA and X-ray Touring.