The Roaring 20s?

Covid has altered consumers’ expectations and attitudes, so how do artists, agencies and the festival sector keep pace? There looks to be strong demand for 2022 and beyond, but there may also be bloodshed on the road ahead.

From ticket sales and longstanding calendar entries to new players and casualties, what do the next three years hold? And beyond the core business itself, how can the sector better protect itself in the future – should we be more joined up via trade organisations and better lobbying, or is it time to return to our old ways once the sun starts shining again?

Guest Speakers

Chair: Clementine Bunel, Paradigm Agency (UK)








Andy Duggan, WME (UK)

After a 15 year stint at Primary Talent, Andy has taken his full roster of clients across to his new home at WME, where he continues to represent them across the world.

Current roster includes iconic and long standing clients including Kano, Neneh Cherry, Mount Kimbie, Santigold, Django Django, Rejjie Snow, Kelsey Lu & Mykki Blanco and includes many rising stars of the future in Yussef Dayes, Greentea Peng, Self Esteem, Shygirl, Charlotte Adigéry, Jockstrap and many more.

Jim King, AEG Presents (UK)








Martje Kremers, Primary Talent International / Decked Out! (UK)

Martje Kremers, originally from The Netherlands, is an agent at Decked Out! (part of Primary Talent international/ICM partners) representing artists such as Justice, Dave Clarke, Kelly Lee Owens, Boys Noize, Vitalic, La Fleur, Taahliah and many others.

Prior to this Martje worked as a promoter at The Heavenly Social and Headstart booking the artists for their weekly Saturday club night at Turnmills.


Eric van Eerdenburg, Lowlands Festival (NL)

Eric van Eerdenburg is Festival director of the A Campingflight To Lowlands Paradise festival (aka Lowlands).

Lowlands is a 3 day camping festival with 60.000 visitors per day. In 2017 it took place for the 25th time and was sold out.

Eric van Eerdenburg, also known as Mr. Lowlands, is an archetype festival director. He brings to the job a vast amount of experience and a familiarity with the challenges that are part of the handling of a large scale music event. At the same time he maintains an awareness of both the ups and the downs experienced by both artists and audiences.

Over decades Lowlands has contributed to the modern DNA of music festivals and paved the way for other, younger festivals.

With the Solar park that will be built in the Lowlands car park, a long-held dream to make the world more sustainable comes true. Solarfield and MOJO will start work on the world’s largest solar carport in November of this year.

Besides festival director Eric is member of the management team of Mojo Concerts.

Mojo Concerts promotes about 200 shows, about a dozen major festivals ( a.o. A Campingflight to Lowlands Paradise, North Sea Jazz Festival, Pinkpop, Down The Rabbit Hole and WOO HAH! ) and books about 2000 club shows per year in the Netherlands.